Zoopla has kicked off an eight week marketing campaign to fend off the threat of OnTheMarket and to capitalise on the...
Archive
In the bustling world of social media, success isn't just about posting content; it's about fostering engagement, maintaining consistency, and implementing...
17 April 2024
From: Marketing & Social Media
Former global chief executive of Fine & Country Simon Leadbetter has joined home staging firm Lemon and Lime Interiors as fractional...
02 April 2024
From: Breaking News
Happy birthday to us….and all members of the The ValPal Network! We are celebrating a decade in business and in those 10...
19 March 2024
From: Sponsored Content
Zoopla is rolling out more branded taxis as it recorded a record January for unique vendor leads, the portal claims. The property...
23 February 2024
From: Breaking News
Buyer demand and new sales at the start of 2024 are already ahead of equivalent 2023 levels, Zoopla. Figures from the portal...
12 January 2024
From: Breaking News
The Best Estate Agent Guide is hoping to take advantage of the Boxing Day bounce by launching a marketing campaign promoting...
21 December 2023
From: Breaking News
Rightmove has unveiled plans for the next phase of its marketing campaign, aiming to take advantage of the so-called Boxing Day...
20 December 2023
From: Breaking News
Forget the King’s Speech, Zoopla is hoping for a Christmas Day boost with the launch of its new marketing campaign. The portal...
15 December 2023
From: Breaking News
A media agency that has worked with brands such as Toyota and TalkTalk has been appointed to revive Purplebricks' fortunes. Purplebricks has...
14 December 2023
From: Breaking News
Tangible, tactile, and tested. Those are the three words that Royal Mail used to describe direct mail marketing campaigns. Despite living in...
21 September 2023
From: Features
Rightmove has unveiled its Autumnal marketing campaign, with a new advert aiming to convince potential buyers that they should have ‘belief’...
15 September 2023
From: Breaking News
Fine & Country has launched a marketing campaign centred around becoming the most recommended national estate agency brand among consumers. The campaign...
01 September 2023
From: Breaking News
Independent estate agency Hat and Home has released a sneak peak of its 2023 brand marketing campaign. Renowned for its distinctive advertising...
16 August 2023
From: Breaking News
Zoopla has delivered strong vendor lead performance for agents in the first half of 2023 despite the challenging macroeconomic backdrop -...
19 July 2023
From: Breaking News
Agents have seen an 11% annual increase in vendor lead volume as a result of Zoopla’s Spring marketing campaign, the portal...
08 June 2023
From: Breaking News
One of the most valuable, most successful and most recognisable brands worldwide is Coca-Cola. And we have all wondered, at least...
20 May 2023
From: Features
Zoopla is set to unveil a new 16-week marketing campaign on Bank Holiday Monday, aiming to capitalise on the traditionally busier...
06 April 2023
From: Breaking News
Considering the cost it takes to get a lead – from advertising to PR to relationship building – could you be...
28 March 2023
From: Sponsored Content
A regional estate agent has outlined how the rise and fall of Purplebricks has actually been a good thing for high...
21 March 2023
From: Breaking News
As we’ve mentioned in other blogs, even though we’re going through uncertain times, this is the right time not only to...
11 January 2023
From: Features
Happy New Year! I hope you’ve recharged the batteries and have a shiny list of resolutions to make 2023 as successful...
04 January 2023
From: Breaking News
Zoopla is set to unwrap a major new nine-week marketing campaign on Christmas Day in an effort to boost agent leads...
20 December 2022
From: Breaking News
A new mobile-based agency franchise network has launched, offering agents zero fees and what it describes as the choice of remote,...
03 October 2022
From: Breaking News
Yesterday’s publication of Purplebricks’ annual results – which made for very difficult reading for the troubled brand – came as part...
03 August 2022
From: Breaking News
Agents using Zoopla have already seen an increase in valuation leads just a month after the portal launched a new marketing...
21 July 2022
From: Breaking News
Zoopla has unveiled a new marketing campaign aimed at high-value home movers and claims it has already boosted leads with agents. The...
30 June 2022
From: Breaking News
Proptech firm iamproperty has overhauled its movebutler platform with more material information features and a Love Island theme. The end-to-end onboarding and...
24 June 2022
From: Breaking News
Images can have the ability to paint a vivid image, but video content can take this to the next level if...
22 June 2022
From: Marketing & Social Media
Rightmove is set to launch a new marketing campaign next week that encourages people to consider the different life they could...
13 April 2022
From: Breaking News
The OneDome group websites - OneDome itself and nethouseprices - are launching their largest ever advertising campaign. It will target buyers and...
09 March 2022
From: Breaking News
A popular myth suggesting 50 per cent of homes sell with a second agent, is simply untrue. That’s the claim from property...
02 March 2022
From: Breaking News
The Experts in Property trade group has cut its subscription and rolled out marketing initiatives in a bid to woo new...
14 February 2022
From: Breaking News
The Bruce brothers’ new portal Boomin has given its first statistics regarding usage following the launch of a new marketing campaign...
18 January 2022
From: Breaking News
Zoopla’s chief operating officer says the portal has made progress for agents in 2021 but recognises there’s more to do next...
29 December 2021
From: Breaking News
It really is beginning to look a lot like Christmas – just a week to go now. Presents all wrapped and...
18 December 2021
From: Features
Purplebricks’ chief executive says a £4m marketing blitz scheduled for the autumn will go ahead despite the upheaval caused by the...
11 August 2021
From: Breaking News
Purplebricks has hired another creating PR agency to work on its consumer campaign. Taylor Herring - part of the larger Publicis group...
06 August 2021
From: Breaking News
Well, we’re technically more than halfway through the year already, but we’ll let that slide. And what a year it’s been...
31 July 2021
From: Features
Boomin has given its member agents more details of its new valuation tool being launched next month. Called SmartVal, it is described...
28 July 2021
From: Breaking News
Fledgling portal Boomin is launching what it claims to be the most interactive and accurate online valuation tool on the market. It...
20 July 2021
From: Breaking News
Purplebricks is to launch an extensive marketing campaign after this summer’s Olympics to emphasise the local knowledge of its 600 agents...
12 July 2021
From: Breaking News
Strike - which over the weekend announced a new £11m investment package - has now revealed it has a new chief...
12 July 2021
From: Breaking News
It doesn’t seem that long ago that 2D floorplans were considered cutting edge – but it’s safe to say they’re now...
01 July 2021
From: Sponsored Content
Back in April, leading portal Zoopla launched a new multi-million-pound marketing campaign, its biggest ever, to help agents capitalise on the...
30 June 2021
From: Features
Three of the leading portals have made major announcements as the fierce rivalry between the big players continues apace. Firstly Zoopla claims its latest...
19 May 2021
From: Breaking News
One of the men behind the defunct Emoov online estate agency has re-emerged as the head of a marketing service. The service...
18 May 2021
From: Breaking News
A leading industry supplier says there’s been a jaw-dropping 495 per cent year-on-year increase in digital spend from agents - and that...
07 May 2021
From: Breaking News
Potential house buyers may be fine with virtual tours during lockdown periods, but as the country opens up, people are going...
24 April 2021
From: Features
As the property market continues to boom, competition between portals such as Zoopla, Rightmove, OnTheMarket and Boomin has been hotting up...
21 April 2021
From: Features
OnTheMarket is to release its full year performance figures to shareholders on June 8. This will be for its trading year to January...
21 April 2021
From: Breaking News
Zoopla today begins a new marketing drive - the latest move in the fierce battle between Rightmove, Zoopla, OnTheMarket and Boomin. Zoopla is...
19 April 2021
From: Breaking News
We’ve all spent the past nine months adapting to a more digital way of life. Whether that’s been working from home,...
10 April 2021
From: Features
Recently I heard the stat that over 50% of property is sold with the second agent, which was backed up by...
10 March 2021
From: Features
As a property agent, fancy marketing terminology such as ‘omnichannel’ might not hold too much interest for you right now. We’re in...
06 March 2021
From: Features
Let’s address the elephant in the room first - the property sector and how we market properties is changing. Gone are the...
10 February 2021
From: Features
While the property industry has suffered far less than other sectors during the past year, it would be short of the...
16 January 2021
From: Features
A 10 week marketing campaign is being launched by Zoopla - and the portal urges agents to stay open as much...
18 December 2020
From: Breaking News
The agency industry may look back on this year and say: “Well...to be honest we didn’t really see it coming.” No, no,...
28 November 2020
From: Features
Agents spend their whole careers telling vendors and landlords why they will be able to achieve a better sale price or...
27 October 2020
From: Recruitment & Business Matters
It’s a given these days that your business needs to be on social media. Consumers spend a large portion of their...
27 October 2020
From: Marketing & Social Media
New PropTech products continue to appear, many aimed at enhancing transparency in buying and selling, or helping agents adopt new ways of...
24 September 2020
From: Breaking News
Zoopla has been awarded £50,000 of premium ad space with the Telegraph Media Group in recognition of a campaign to help the UK...
24 August 2020
From: Breaking News
Zoopla has revealed details of its biggest ever marketing campaign in a bid to cash in on agents’ growing dissatisfaction with...
07 August 2020
From: Breaking News
Agents have long been the victim of a poor public reputation, from scoring highly in most disliked profession polls to being...
03 August 2020
From: Breaking News
The online agency Housesimple has rebranded to become 'Strike' with immediate effect. The news comes as a surprise given the apparent success...
20 July 2020
From: Breaking News
Zoopla has entered into a partnership with an online platform to promote the so-called Modern Method of Auction option to estate...
15 July 2020
From: Breaking News
Outsourced communications provider Moneypenny has launched a new facility called Client Services for agents resuming business. Moneypenny’s 80-strong team of receptionists can...
21 May 2020
From: Breaking News
There’s been an explosion of anger about Rightmove’s pledge to undertake its biggest-ever marketing campaign - while at the same time...
11 May 2020
From: Breaking News
Rightmove says it’s to launch its biggest ever national marketing campaign in a bid to kick-start the market once lockdown eases. The...
07 May 2020
From: Breaking News
It may seem a long time since normal trading took place but many agencies are now finding they are picking up...
24 April 2020
From: Breaking News
Nested is the latest online agency to base a marketing campaign around criticism of established estate agents. In three 30-second TV ads...
12 March 2020
From: Breaking News
Zoopla has published a startling set of statistics to demonstrate what it calls “a record January with significant growth in delivery...
13 February 2020
From: Breaking News
The people behind an online valuation service is warning agents that having a widget on their website is not enough by...
05 February 2020
From: Breaking News
01 February 2020
From: Features
'It's a recipe, not a menu' is a mantra championed by a host of Keller Williams' millionaire estate agents. But what are...
25 January 2020
From: Features
Purplebricks today launches its media campaign as ‘The Official Estate Agent of Team GB’ for this summer’s Olympic Games. Today’s PR onslaught...
22 January 2020
From: Breaking News
The ValPal Network claims its new product allows agents to gather the maximum amount of information from customers using its automated...
21 January 2020
From: Breaking News
Zoopla is launching a new eight week marketing campaign on Boxing Day - and Estate Agent Today has an exclusive look at...
23 December 2019
From: Breaking News
Here’s the final part of our questioning of the three portals based on comments and queries from our readers - thanks...
12 December 2019
From: Breaking News
If agents ran their databases more efficiently, the property portals might find themselves redundant. Controversial opening statement aside, the reality is that...
10 July 2019
From: Features
My experience in marketing over the last 10 years has been an interesting journey, however I don’t want to bore you...
08 June 2019
From: Features
Whether you love or hate it, Purplebricks has undoubtedly left its mark since arriving on the scene in 2015 – much...
18 May 2019
From: Features
OnTheMarket will be “blanketing the commercial radio landscape” as well as engaging in sports and agency industry sponsorship programmes over the...
04 March 2019
From: Breaking News
Who are you? I’m the Director of Sales for both the well-known industry leading Today publications and The ValPal Network. Leading publications: Estate...
12 February 2019
From: 60 Second Interview
Agents need to focus on more targeted marketing using a mix of traditional and modern methods to optimise their position in...
29 January 2019
From: Breaking News
Every day thousands of estate agency boards are erected across the UK. Even in the digital age the board remains one...
23 January 2019
From: Features
Shares in OnTheMarket hit another new low of 75.7p yesterday, dropping over nine per cent on the day and falling well...
23 January 2019
From: Breaking News
A firm which recently joined the ‘hub club’ of agencies using centralised services offices says its won a major new build...
17 January 2019
From: Breaking News
Estate and letting agents are being warned not to slow down too early in the run up to Christmas as it...
21 November 2018
From: Breaking News
Time appears to be running short for the sale of troubled online agency Emoov. An Emoov insider has told Estate Agent Today...
19 November 2018
From: Breaking News
Over the last 10 years, so much has changed within the marketing sector, including the surge of mobile use, the way...
19 September 2018
From: Features
The brief but troubled history of individuals and companies attempting to raffle homes as prizes has received another blow as a...
21 August 2018
From: Breaking News
Independent review website allAgents says its ultimate ambition is to be a serious rival to existing portals like OnTheMarket. Unveiling a new...
21 August 2018
From: Breaking News
When Oakland A’s, a small-market team, stunned the baseball world 16 years ago by transforming itself into world-beaters on a shoestring-budget,...
11 August 2018
From: Features
A property portal that describes itself as free-to-list has launched today, taking the industry by surprise - however, at least one...
06 June 2018
From: Breaking News
There is a lull in my imminent flat sale. Just no activity at all, despite a price reduction! So, I am forced...
09 May 2018
From: Breaking News
One of the world’s leading agency and PropTech analysts says the race is on for who comes second in the UK’s...
08 May 2018
From: Breaking News
I have sold hundreds of lettings businesses over the last twenty-five years. Based on this experience, these are the mistakes that you...